NN Investment Partners selects agency for rebranding

Three stages of rebranding communication

Agency OS3 is managing the communication and visual identity transition for NN Investment Partners, formerly ING TFI. The rebranding project, executed jointly, is divided into three stages. The first stage focused primarily on communicating changes to clients, distributors, and business partners of the company, with the main goal of preparing them for upcoming transitions. In the second stage, the agency expanded its communication to a broader audience. The campaign was split into two main pillars supporting each other in achieving set objectives. The first pillar was brand image activities aimed at building awareness of the new brand in the Polish market. The second pillar concentrated on building the brand’s credibility at the product level. The final stage of the long-term communication strategy developed by OS3 began on July 21, when ING TFI officially rebranded as NN Investment Partners TFI.

Four years of collaboration with OS3

“We have been working with agency OS3 for four years. We have always been able to rely on their dedication and professional approach, supported by their experience in marketing strategy and communication for our partners. I am pleased that we are again collaborating on the launch of the new name and visual identity.” – says Magdalena Markowska, Director of Marketing and Communications at NN Investment Partners TFI.

Summary

Three stages of NN Investment Partners’ rebranding communication

OS3 is responsible for the communication of the name change and visual identity update for NN Investment Partners, previously operating as ING TFI. The project comprises three stages: communication with clients, distributors, and business partners; then a brand image and product-focused campaign targeting a wider audience; and finally, the concluding stage of the strategy, which began on July 21.

The collaboration between NN Investment Partners TFI and OS3 has lasted for four years. Magdalena Markowska, Director of Marketing and Communications, emphasizes the agency’s dedication and expertise in marketing strategy and communication.