133
Wskaźnik dla firm z dojrzałym programem creator marketingu w porównaniu do pozostałych, przy jednocześnie niższym CPA o 19%
BCG2026global
A creator who produces content that looks natural for a brand, often intended for owned channels or performance advertising. They do not necessarily need to publish it on their own profile or have large reach.
Why it matters
Delivers authenticity on demand: content that looks like it’s from a regular user, but created according to a brief, on time, and with usage rights. Ads in this style often outperform traditional creatives.
What's missing without it
Real user content can be unpredictable in quality and legal compliance — a UGC creator delivers the same effect under control.
When it is used
For performance ad creation, testing multiple variants, and filling channels with naturally styled content.
How we use it
The system manages the UGC assignment, script, usage rights, and file delivery.
Numbers worth knowing
UGC Creator in data
30000000000
BCG szacuje, że creator marketing to globalna branża warta ponad 30 mld dolarów i rośnie 1,5 raza szybciej niż ogólne budżety marketingowe
BCG2026global
19
Porównanie firm z dojrzałym programem creator marketingu do pozostałych; towarzyszy temu wzrost ROAS o 133%
BCG2026global
53
Tylko 6% firm stosuje zaawansowane metody atrybucji, a połowa wciąż raportuje zasięg i zaangażowanie jako główne wskaźniki sukcesu w creator marketingu
BCG2026global