4,7%
najwyższy udział w rankingu wydatków TV; Media Expert 2,9%, Rossmann 2,6%, gemiusAdReal, sierpień 2026
Gemius09/2026Poland
An audiovisual medium distributing programs, ads, and video content via linear channels, streaming, or hybrid TV. TV campaigns require planning for reach, frequency, ad format, scheduling, and audience measurement.
Why it matters
Still unmatched in building mass awareness: no other channel delivers as many audiovisual impressions at once. TV presence also enhances brand credibility in the eyes of retailers.
What's missing without it
Without TV, building broad recognition quickly requires combining reach from multiple smaller channels — slower and not always cheaper.
When it is used
For launching mass-market products, building brand awareness, and campaigns requiring fast, wide reach.
How we use it
CMS manages 15, 30, and 60-second ad versions and the TV broadcast schedule.
Numbers worth knowing
TV in data
3 godziny 31 minut
Dane The Gauge™: Poland za sierpień 2026, obejmują oglądanie treści wideo na ekranie telewizora (linear TV i streaming)
Nielsen08/2026Poland
31.2%
Wzrost liczby unikalnych tytułów sportowych w FAST (free ad-supported streaming television) rok do roku
Gracenote08/2026global