40.2%
Share of Voice sektora handlowego w reklamie online w Polsce w lipcu 2026
Gemius08/2026Poland
The percentage of people without jobs who are actively seeking employment. GUS reports registered unemployment, while Eurostat measures it through surveys (BAEL), and these two figures typically differ.
Why it matters
Low unemployment means job security and higher consumer spending, but also makes recruitment more difficult and expensive — affecting both sales campaigns and employer branding.
What's missing without it
Without this context, a recruitment campaign receives last year’s budget in a market where candidate acquisition costs have doubled.
When it is used
In employer branding campaigns, recruitment planning, and assessing purchasing power in a region.
How we use it
When discussing with an international client, it’s worth confirming which measure they mean.
Numbers worth knowing
Unemployment rate in data
26.4%
Share of Voice sektora farmaceutycznego w telewizyjnych kontaktach reklamowych w Polsce w lipcu 2026
Gemius08/2026Poland