80%
Nielsen skrócił czas dostarczania danych Streaming Content Ratings, przechodząc z tygodniowego na dzienny rytm publikacji
Nielsen09/2026global
Publishing content with links to attacker-controlled sites—typically casinos, betting sites, and pharmacies—on a compromised website. The goal is to transfer the domain's authority to those sites.
Why it matters
Search engines penalize domains that link to spam networks. Recovering rankings can take months—much longer than just cleaning up the content.
What's missing without it
Without timely detection, the site loses visibility in search results, and the brand becomes associated with gambling.
When it is used
When there's a sudden spike in posts, appearance of content in unfamiliar languages, or a drop in search traffic.
How we use it
Detection signs: sudden surge in publications (e.g.,十几 per day instead of a few per month), content in languages unrelated to the site, posts with backdated timestamps to blend into archives.
Numbers worth knowing
Spam SEO in data
61%
Odsetek marketerów, którzy deklarują, że zwiększą inwestycje w content twórców ze względu na swobodę twórczą.
Kantar06/2026global
2
Nielsen dostarcza dane Streaming Content Ratings codziennie, dla oglądania sprzed dwóch dni
Nielsen09/2026global