86%
Odsetek firm z ustalonym ROI z AI, które wdrożyły formalny AI harness layer, w badaniu KPMG Global AI Pulse Q3 2026
KPMG09/2026global
A metric comparing the financial outcome of an investment to its cost. Helps assess whether a campaign, tool, production, or marketing channel generated value commensurate with the investment.
Why it matters
It asks the most important business question: did it pay off after accounting for all costs. ROAS focuses on media spend — ROI includes production, personnel, and tools.
What's missing without it
Without a full accounting, a campaign deemed 'profitable' by ROAS can actually be unprofitable — costs beyond media are invisible.
When it is used
When evaluating the profitability of campaigns, tools, and projects — anywhere decisions involve real money.
How we use it
The report compares revenue attributed to the campaign with media, production, and operational costs.
Numbers worth knowing
ROI in data
48%
Odsetek firm z ustalonym ROI z AI, które systematycznie porównują wartość AI z kosztem, w badaniu KPMG Global AI Pulse Q3 2026
KPMG09/2026global
90%
Jedna firma rozrywkowa skróciła czas potrzebny na uruchomienie i pomiar kampanii o 90% i potroiła ROI
BCG2026global
11%
Jasność pomiaru ROI z AI w firmach ubezpieczeniowych
KPMG09/2026global