15
Badanie BCG wśród 940 marketerów i specjalistów agencji influencer marketingowych; tylko 15% respondentów ma dojrzały model operacyjny
BCG2026global
A digital creator with the ability to influence the opinions, decisions, or behaviors of their audience. In campaigns, factors beyond follower count are evaluated, including audience alignment, credibility, engagement, and brand safety.
Why it matters
Provides brands access to built trust: a creator’s recommendation feels like a friend’s endorsement, not an ad. The key is matching the creator’s audience to the brand’s target group—not just the number of followers.
What's missing without it
Without creators, a brand speaks only in its own voice—while audiences trust people more than logos.
When it is used
In community campaigns, product reviews, and building credibility in niche markets.
How we use it
HEXX records the creator’s profile, scope of collaboration, publications, tracking links, and campaign results.
Numbers worth knowing