3.3%
Wzrost wydatków na AI z około 1,7% przychodów pod koniec 2025 roku do 3,3% obecnie, według badania BCG Applied AI Index 2026 przeprowadzonego wśród 1330 menedżerów C-level
BCG2026global
The rate at which the cost of a basket of goods and services increases. CPI measures consumer prices; core inflation excludes food and energy — the most volatile components.
Why it matters
Erodes the advertising budget twice over: media rates and production costs rise, while customers cut spending. A budget 'the same as last year' actually means a real decline.
What's missing without it
Without accounting for inflation, a 5% revenue increase during 8% inflation looks like success in reports, though it’s actually a decline.
When it is used
When negotiating rates, planning budgets, evaluating year-over-year results, communicating price increases.
How we use it
GUS releases a quick estimate around the 30th of each month; full data is published in the middle of the following month.
Numbers worth knowing
Inflation in data
4-5x
Inflacja cen oprogramowania w latach 2023–2026 jest czterokrotnie do pięciokrotnie wyższa od ogólnego wskaźnika inflacji rynkowej
Vertice2026global