4,7%
najwyższy udział w rankingu wydatków TV; Media Expert 2,9%, Rossmann 2,6%, gemiusAdReal, sierpień 2026
Gemius09/2026Poland
A collected mention of a brand, person, product, or topic in the media: an article, post, TV segment, radio broadcast, or online publication. Used for PR monitoring and assessing media presence.
Why it matters
Documents what the media actually say about a brand: each mention in one place, with reach and sentiment. Serves as proof of PR effectiveness.
What's missing without it
Without monitoring mentions, publications go unnoticed — it’s impossible to know whether a message was picked up or when a crisis begins to emerge.
When it is used
Continuously in media monitoring; especially after press releases, during campaigns, and in crisis situations.
How we use it
The PR module archives clippings, tags their sentiment, and assigns them to campaigns.
Numbers worth knowing
Clipping in data
3 000 000 000
zasięg 80,3% Polaków w wieku 7–75 lat; różnica ok. 13 mln kontaktów wobec Media Expert, gemiusAdReal, sierpień 2026
Gemius09/2026Poland
28%
Kantar Experience Impact pokazuje, że płatne media budują 28% wartości marki, a pozostałe 71% powstaje w doświadczeniach, które marka posiada i które zdobywa
Kantar10/2026global
75%
Kantar Media Reactions 2026, badanie wśród ponad 800 senior marketerów, plany na 2027 rok
Kantar2026global