65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A system storing contacts, leads, communication history, sales opportunities, tasks, and marketing consents. Helps sales and marketing teams work from shared customer data.
Why it matters
Keeps all customer knowledge in one place: who, with whom, about what, and when they communicated, plus the current sales stage. When a salesperson leaves, the knowledge remains.
What's missing without it
Without CRM, customer history lives in individual inboxes and notes; offers get duplicated, and leads get lost in transit between departments.
When it is used
In sales and marketing: from first contact through quoting to serving existing customers and managing marketing consents.
How we use it
Passing a contact form from CMS to a lead record and a sales task.
Numbers worth knowing
Acronyms in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.