McDonald's employee-friendly anime recruitment video

McDonald's produced an anime-style animated ad as part of a campaign promoting employment for people from diverse backgrounds.

Anime-style recruitment ad

The ad "The Future Me" tells the story of a first-year student who, encouraged by an employee, decides to join the McDonald's team. In the following seconds, we observe her early journey. Despite mishaps and mistakes, the girl is consistently supported by her coworkers, who teach her proper conduct. The final scene shows a circular return, but with a different person—this time, the young student encourages someone else to join.

youtube.com/watch

Goal of the campaign

Although the ad depicts a fairy-tale world in pastel colors, it offers a genuinely fresh perspective on recruitment at McDonald's. The fast food chain aimed to warm its image, showcase working conditions, and encourage people from all backgrounds to apply for jobs.

The animation was created by Studio Colorido.

Summary

McDonald's used anime aesthetics in the animated ad "The Future Me," part of a campaign promoting hiring people from diverse backgrounds. The protagonist is a first-year student encouraged to join the team by a McDonald's employee. Despite early setbacks, she receives support from her coworkers, and the final scene reverses roles—she encourages another person to join.

Studio Colorido created the animation. The ad aims to improve the brand's image and highlight working conditions in the fast-food chain.