An idea for creative film promotion was spotted in Sydney, Australia. Reddit users shared photos of a billboard designed for... ants. In this unconventional way, Marvel is promoting the superhero film ANT-MAN.
See also: A new look at billboards (video)
The marketing team clearly references the film’s protagonist. Ant-Man shrinks but gains superhuman strength—proving size doesn’t matter. These tiny ads quickly went viral online.
If you want to know what’s coming to theaters, check out the trailer for Marvel’s latest release:
Marvel promotes the Ant-Man film by installing billboards... for ants in Sydney. Photos of the miniature ads, shared by Reddit users, quickly went viral online.
The campaign directly references the protagonist, who shrinks but gains superhuman strength. This is an example of marketing where the medium’s format was tailored to the hero’s trait, not the other way around.
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