MSLGROUP named best PR agency in Central and Eastern Europe

The jury recognized the firm for its rapid growth in Poland and its expansion across the Eastern European region. MSLGROUP’s Polish office is responsible for developing regional offices in Romania, Bulgaria, and Slovenia, all part of the Publicis Group, and today serves as a hub for the CEE region.

- I am proud that this year it is MSLGROUP that has been honored with this title. This award is for the entire team, who in Poland and our three regional offices have worked hard over the past year to build our position in Central and Eastern Europe - said Sebastian Hejnowski, President of MSLGROUP.

The awards will be presented at the official EMEA SABRE Awards gala on May 19 in London.

MSLGROUP, part of the Publicis Group, is a consultancy specialized in corporate and brand communication, and building engagement across all aspects of communications strategy, from consumer PR through internal communications, Public Affairs, reputation management, crisis communication, to event management.

Terms from the article

PR — Public Relations / relations publiczne. Activities that build an organization’s reputation and relationships with its environment: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.

Why it matters: It builds what no ad can buy: credibility through third-party voices. An editorial piece and a well-handled crisis carry more weight than any campaign — because someone else is speaking about the brand, not the brand speaking about itself.

When to use it: Ongoing: media relations, press releases, interviews, events; especially during crises and company changes.

Risk of neglecting it: Without media relations, a company communicates only through paid channels, and in a crisis, it’s left without spokespersons and without trust.

MSLGROUP — best PR agency in Central and Eastern Europe

PR — Public Relations. Activities that build an organization’s reputation and relationships with its environment: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.

Why it matters: It builds what no ad can buy: credibility through third-party voices. An editorial piece and a well-handled crisis carry more weight than any campaign — because someone else is speaking about the brand, not the brand speaking about itself.

When to use it: Ongoing: media relations, press releases, interviews, events; especially during crises and company changes.

Risk of neglecting it: Without media relations, a company communicates only through paid channels, and in a crisis, it’s left without spokespersons and without trust.

PR — Public Relations. Maßnahmen zur Aufbau der Reputation einer Organisation und zur Pflege der Beziehungen zu ihrer Umwelt: Medien, Kunden, Mitarbeitern, Partnern und Gemeinschaften. PR umfasst Pressemitteilungen, Medienrelations, Krisenmanagement, Veranstaltungen und Markenerzählung.

Dlaczego to ważne: Das schafft, was keine Werbung kaufen kann: Glaubwürdigkeit durch fremde Stimmen. Eine redaktionelle Veröffentlichung und ein gut geführter Krisenfall wiegen mehr als eine Kampagne – weil jemand Dritter über die Marke spricht, nicht die Marke über sich selbst.

Kiedy się stosuje: Ständig: Medienrelations, Pressemitteilungen, Interviews, Veranstaltungen; besonders in Krisensituationen und bei Unternehmensveränderungen.

Czym grozi pominięcie: Ohne Medienbeziehungen spricht das Unternehmen nur über bezahlte Kanäle, und im Krisenfall bleibt es ohne Sprecher und ohne Vertrauen.