CAN coffee be a cure for cancer?
Curiosities•11 February 2020
People
#People
"Ok boomer": The Fight Against Age Intolerance
11 February 2020
D*FUSION Communication strengthens its team
Career•20 January 2020
The Age of Digitalisation: What Are the Jobs of the Future?
Trends•27 December 2019
Jeff Bezos, Founder of AMAZON – From Zero to the Richest Man on Earth
E-commerce•19 November 2019
The 4 Most Important Customer Experience Trends
Trends•19 November 2019
New face in Artegence's creative team
Career•14 March 2017
Transfer from YouTube to Group One
Career•13 March 2017
New Business Director at SEOgroup
Career•13 March 2017
Promotions at Havas Media Group
Career•8 March 2017
Codemedia Appoints New Director
Career•3 March 2017
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Quote of the dayplanning
Plans are nothing; planning is everything.
Quote of the dayleadership
Patience is a virtue, and I’m learning patience. It’s a tough lesson.
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule
Quote of the daybrand purpose
People don’t buy what you do; they buy why you do it.
PR Calling expands its influencer marketing department
Career•14 February 2017
Discovery appoints new Creative & Marketing Director in Poland
Career•5 January 2017
Dentsu employee dies of overwork
Marketing•17 October 2016
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