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2020 - A Breakthrough Year for E-commerce!

17 December 2020

Quote of the daydiagnosing customer experience

You can’t transform something you don’t understand.

Annette FranzAmerican consultant and author specializing in customer experienceAttributed

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daycustomer expectations

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

Richard BransonBritish entrepreneur and founder of Virgin GroupAttributed

Quote of the dayaction

The most practical, beautiful, workable philosophy in the world won’t work — if you won’t.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

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