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Discover the 7 Key Elements Used in Premium Brand Strategies!

30 December 2024

Quote of the daybrand perception

Your brand isn’t what you say it is. It’s what they say it is.

Marty NeumeierAmerican author and branding adviserAttributed

Principle of the day

Miller’s law

Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.

George A. MillerAmerican cognitive psychologistSource: Miller’s Law

Quote of the daynonconfrontational advantage

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Quote of the daydata-driven management

He who runs his company on visible figures alone will soon have neither company nor visible figures to work with.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Principle of the day

Customer lifetime value

Customer acquisition is economically sound when expected relationship margin exceeds acquisition and service costs.

Source: Customer lifetime value

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