Skip to content
Beta

Ikea

#Ikea

IKEA Launches Price Reduction Campaign

15 February 2024

Principle of the day

Incrementality

Incremental impact should be assessed against what would have happened without the action; correlation does not prove campaign impact.

Source: Marketing attribution

Quote of the dayauthenticity

Customers want to feel what they buy is authentic.

Joseph PineAmerican author and co-creator of the experience-economy conceptSource: What consumers want

Quote of the daycustomer value

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip KotlerAmerican marketing professor and author of business textbooksAttributed

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daygrowth

Your time is limited, so don’t waste it living someone else’s life.

Steve JobsCo-founder of Apple · Stanford commencement address (2005)AttributedView profile: Apple

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents