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Havas Media Network creates head of AI transformation role, Maria Zalewska takes the job

24 September 2026

Quote of the daystrategic positioning

Strategy is the creation of a unique and valuable position, involving a different set of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the daymarkets as conversations

Markets are conversations.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Quote of the daystrategic choice

The essence of strategy is choosing what not to do.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Metcalfe’s law

The value of a network grows with the number of possible connections among its participants; growth should also be assessed by user quality and activity.

Robert MetcalfeAmerican engineer and co-inventor of EthernetSource: Metcalfe’s law

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