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5 Proven Ways to Create an Effective Social Media Post!

20 August 2025

Quote of the dayauthenticity in online communication

People recognize each other as such from the sound of this voice.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daypriorities

There is never enough time to do everything, but there is always enough time to do the most important thing.

Brian TracyAmerican author and sales trainerAttributed

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Principle of the day

Search intent

Content should satisfy the user intent behind a query, not merely contain its keywords.

Source: Creating helpful, reliable, people-first content

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