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Red Teaming: What Is It and How to Apply It in Your Company?

24 May 2023

Quote of the daycustomer value

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip KotlerAmerican marketing professor and author of business textbooksAttributed

Principle of the day

Minimum viable product

Test the most important assumption first with the smallest solution that can produce credible user data.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

Quote of the dayquality leadership

The job of management is not supervision, but leadership.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Quote of the dayhabits

Winners are those people who make a habit of doing the things losers are uncomfortable doing.

Ed ForemanAmerican entrepreneur and speakerAttributed

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

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