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Havas Media Network creates head of AI transformation role, Maria Zalewska takes the job

24 September 2026

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the dayauthentic selling

The moment I stopped trying to be a good salesperson and I just started acting human was the moment they started treating me like a human, and they stopped treating me like a salesperson.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

Quote of the daygrowth

Your time is limited, so don’t waste it living someone else’s life.

Steve JobsCo-founder of Apple · Stanford commencement address (2005)AttributedView profile: Apple

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

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