Pepsi unveils new campaign
Marketing•23 April 2024
Advertising Campaign
#Advertising Campaign
AUDI Q3 – Morgan Freeman Says "Yes" and Changes the Rules of the Game in Car Advertising
29 April 2026
If Coffee Ran Out - Lavazza Launches New Campaign
Marketing•23 April 2024
BIGSTAR launches campaign using artificial intelligence
Marketing•3 April 2024
Winiary's New Campaign
Marketing•23 February 2024
IKEA Launches Price Reduction Campaign
Marketing•15 February 2024
"You're Not You When You're Hungry" – Snickers Launches Campaign
Marketing•30 January 2024
ADAMED with a Spot Created by Artificial Intelligence
Marketing•12 January 2024
ANTYRADIO launches its biggest advertising campaign since 2016
Marketing•7 November 2023
Coca-Cola Unveils New Christmas Ad
Marketing•6 November 2023
New MOTOROLA Campaign with Exceptional Ambassadors
Marketing•23 October 2023
Quote of the daybusiness
A business that makes nothing but money is a poor business.
Principle of the day
Anchoring effect
The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.
Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring
Quote of the daydetermination
When something is important enough, you do it even if the odds are not in your favor.
Quote of the dayrisk
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Principle of the day
Principle of least effort
Users generally choose the path requiring the least effort; content and navigation should match their intent.
George Kingsley ZipfAmerican linguist and philologist associated with Zipf’s lawSource: Laws of UX
adidas Originals Campaign Featuring Famous Polish Rapper
Marketing•10 October 2023
Philips Launches Campaign Across 19 Markets, Created in Poland!
Marketing•29 September 2023
NIKE Strikes at Polish Stereotypes
Social Media•23 March 2018
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