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MEDIARUN · Rankings

Websites and internet groups in Poland

Users (Real Users) in August 2026 according to Mediapanel (Gemius/PBI), all devices. These are ownership groups (media owners) — platforms and retail stand next to the media. Everyone sees the top five; the remaining positions are for signed-in readers with a free account.

See the ranking ↗Add profile ↗
Scope
Internet · August 2026
Sorting
Users (Real Users)
Entities
20 positions, 5 visible to everyone
Source
Mediapanel (Gemius/PBI)

Internet · TOP 5

The five groups with the most users

Users (Real Users) in August 2026 according to Mediapanel (Gemius/PBI), all devices. These are owner groups (media owners) — platforms and retail stand next to the media.

Mediapanel · August 2026

01 Ranking leader

Google Group

  • Platforms
  • USA · Mountain View
  • 1998

Google to marka, którą niemal każdy internauty na świecie kojarzy przede wszystkim z wyszukiwarką internetową i pakietem usług cyfrowych. Firma zbudowała wokół wyszukiwania cały ekosystem: od poczty Gmail, przez system Android, po chmur

  • Nazwa Google to gra słów na „googol”, czyli matematyczne określenie liczby zapisanej jako jedynka i sto zer. Miała oddawać ambicję uporządkowania ogromnej ilości informacji.
  • Pierwszy Doodle powstał w 1998 roku: ludzik w logo informował odwiedzających, że cały zespół wyjechał na festiwal Burning Man.
  • Pierwszy serwer Google'a miał obudowę zbudowaną z klocków LEGO.
Catalogue profile ↗

Users (Real Users)

28.6million users

12% ahead of number 2

Reach
97.40%
Average time per user (ATS)
1 d 3 h 49 min 24 s
02

Meta Platforms Group

  • Platforms
Users (Real Users)25.6million users90% of the leader

Profile in preparation — data will appear after the catalogue scan.

03

Allegro Group

  • E-commerce and retail
  • Poland
  • 1999
Users (Real Users)21.9million users76% of the leader

Allegro to największa platforma e-commerce w Polsce, działająca jako marketplace łączący sprzedawców z kupującymi; oferuje również własne usługi logistyczne, płatnicze i reklamowe. Spółka jest notowana na Giełdzie Papierów Wartościowych w W

Pomysłodawcą Allegro był Holender Arjan Bakker, zainspirowany eBayem. Pierwsze oprogramowanie serwisu napisał i nazwę firmy wymyślił Tomasz Dudziak.

Catalogue profile ↗
  1. 04

    WhatsApp Group

    • Platforms
    Users (Real Users)19.0million users66% of the leader
    →
  2. 05

    Polsat-Interia Group

    • Media groups
    Users (Real Users)18.9million users66% of the leader
    →

These are owner groups, not just media

The media owners ranking covers not only media groups but also technology platforms, e-commerce and retail, and public institutions — so companies that are not media stand next to publishers. Signed-in readers can keep only the media groups in the table with the “Media groups” filter.

Top 20 media owners

August 2026 · all devices20 entries
Details#Group (media owner)Group (media owner)Users (Real Users)ReachAverage time per user (ATS)AuditProfile
1Google GroupPlatforms28,620,05497.40%1 d 3 h 49 min 24 snoProfile →
2Meta Platforms GroupPlatforms25,633,26087.24%1 d 5 h 5 min 23 sno—
3Allegro GroupE-commerce and retail21,864,00674.41%1 h 29 min 19 smixProfile →
4WhatsApp GroupPlatforms18,986,56264.62%4 h 10 min 52 sno—
5Polsat-Interia GroupMedia groups18,891,30664.29%1 h 8 min 39 smix—

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Source: Mediapanel (Gemius/PBI), “TOP Internet — Media owners”, August 2026, all devices, Real Users, traffic excluding scripted players (stream). The type of entity (media group, platform, retail, institution) is our own classification based on the description in the source. pbi.org.pl (Mediapanel) ↗

How to read these numbers Real Users, reach and ATS

Entries
20media owners in the top 20
Internet users
29.3 min August 2026
Daily
25.9 mpeople on an average day
With a catalogue profile
13entries matched to the Mediarun entity catalogue
  • Real Users are people who visited a media channel (group, domain, app) and generated at least one page view there — they are not always viewers, readers or customers. Reach is the share of a channel’s real users in the population of all real internet users.
  • ATS is the average time per user: the sum of real users’ time divided by their number. “Audit” marks measurement on scripted media channels (no / mix). Mediapanel combines site and app measurement (site-centric) with panellists’ behaviour (user-centric).
  • The table covers all devices but excludes traffic from scripted players (stream), which Mediapanel gives in a separate ranking — publishers may therefore quote different figures in their own releases. The public table contains neither page views nor entries below 20th place.
  • The release does not state the age range of the population; a PBI report based on Mediapanel describes it as internet users aged 7–75 using computers, tablets and smartphones.