MEDIARUN · Rankings

The 50 brands that run the car industry

The top ten holds two Japanese names, three German ones and a Texan disruptor. Further down it gets interesting: Chinese EV brands now sit where European marques stood for decades.

See the ranking ↗Add profile ↗

Scope: Global — brands from 12 countries
Sorting: Brand value, sales, alphabetical
Entities: 50 · 12 countries of origin
Source: Brand Finance 2026 and manufacturer data

Top 10

The ten that rule the market

The leaders of the ranking with their Mediarun profiles: who, from where, since when and how much they are worth.

Brand Finance 2026 and manufacturer data

01 Ranking leader

Toyota

Toyota Motor Corporation
Japan · Toyota City
1937

Global passenger-car brand with broad hybrid, ICE and EV portfolio

W rankingu Kantar BrandZ 2026 marka TOYOTA zajęła 84. miejsce z wyceną 31,772 mld USD, a jej wartość wzrosła o 8% rok do roku.
Nazwa marki została zapisana katakaną jako „Toyota”, a nie „Toyoda”, aby brzmiała lepiej i była prostsza w pisaniu.
Toyota była pionierem masowej produkcji samochodów hybrydowych — model Prius zadebiutował w 1997 roku.

Catalogue profile ↗Company website ↗

Brand value

62.7bn USD

35% ahead of number 2

Sales: ~9.6M vehicles · FY ended Mar 2026
Led by: Koji Sato
Listing: TSE: 7203; NYSE: TM

Mercedes-Benz

Mercedes-Benz Group
Germany · Stuttgart
1926

Brand value46.6bn USD74% of the leader

Luxury cars, vans and performance vehicles

Mercedes-Benz powstał w 1926 roku z fuzji firm Gottlieba Daimlera i Carla Benza, a Benz Patent-Motorwagen z 1886 roku uznawany jest za pierwszy samochód świata.

Catalogue profile ↗Company website ↗

BMW

BMW Group
Germany · Munich
1916

Brand value43.8bn USD70% of the leader

Premium cars, SUVs, EVs and performance vehicles

BMW powstało w 1916 roku jako producent silników lotniczych — biało-błękitne logo tradycyjnie łączono ze śmigłem samolotu na tle nieba, choć oficjalnie odzwierciedla barwy Bawarii.

Catalogue profile ↗Company website ↗

04
Volkswagen
- Volkswagen Group
- Germany · Wolfsburg
- 1937
Global passenger-car brand with ICE, hybrid and EV products
Brand value35.8bn USD57% of the leader
→
05
Porsche
- Volkswagen Group / Porsche AG
- Germany · Stuttgart
- 1931
Sports cars, luxury SUVs and EVs
Brand value35.2bn USD56% of the leader
→
06
Tesla
- Tesla, Inc.
- USA · Austin, TX
- 2003
Battery-electric vehicles, energy and software ecosystem
Brand value27.6bn USD44% of the leader
→
07
Honda
- Honda Motor Co., Ltd.
- Japan · Tokyo
- 1948
Cars, motorcycles, power products and Acura luxury vehicles
Brand value27.5bn USD44% of the leader
→
08
Hyundai
- Hyundai Motor Group
- South Korea · Seoul
- 1967
Passenger cars, SUVs, hybrids and EVs
Brand value24.8bn USD40% of the leader
→
09
Ford
- Ford Motor Company
- USA · Dearborn, MI
- 1903
Cars, SUVs, pickups, commercial vehicles and EVs
Brand value21.8bn USD35% of the leader
→
10
Audi
- Volkswagen Group
- Germany · Ingolstadt
- 1909
Premium cars, SUVs, performance cars and EVs
Brand value17.8bn USD28% of the leader
→

Region

Sort by

Full ranking

Global · 2026positions 11–50 ·

#	Brand	Group	Country and HQ	Founded	Sales	Brand value	Profile
11	LexusLuxury	Toyota Motor Corporation	JapanNagoya	1989	~800K+ vehicles2025 estimate	not in the valuation table	Brand profile →
12	ChevroletMass market / pickups	General Motors	USADetroit, MI	1911	~3M+ vehicles2025 estimate	not in the valuation table	Brand profile →
13	KiaMass market	Hyundai Motor Group	South KoreaSeoul	1944	~3M vehicles2025 estimate	not in the valuation table	Brand profile →
14	BYDEV / PHEV	BYD Company Ltd.	ChinaShenzhen	1995	~4.6M vehicles2025	not in the valuation table	Brand profile →
15	NissanMass market	Nissan Motor Co., Ltd.	JapanYokohama	1933	~3M+ vehicles2025 estimate	not in the valuation table	Brand profile →
16	SuzukiMass market / compact	Suzuki Motor Corporation	JapanHamamatsu	1909	~3M+ automobiles2025 estimate	not in the valuation table	Brand profile →
17	RenaultMass market / EV	Renault Group	FranceBoulogne-Billancourt	1899	~1.6M+ brand vehicles2025 estimate	not in the valuation table	Brand profile →
18	PeugeotMass market	Stellantis	FrancePoissy	2021	~1.5M+ vehicles2025 estimate	not in the valuation table	Brand profile →
19	JeepSUV / off-road	Stellantis	USAAuburn Hills, MI	1941	~1M+ vehicles2025 estimate	not in the valuation table	Brand profile →
20	Volvo CarsPremium	Volvo Car AB / Geely Holding	SwedenGothenburg	1927	~700K+ vehicles2025 estimate	not in the valuation table	Brand profile →
21	SubaruMass market / AWD	Subaru Corporation	JapanTokyo	1953	~900K+ vehicles2025 estimate	not in the valuation table	Brand profile →
22	MazdaMass market	Mazda Motor Corporation	JapanHiroshima	1920	~1.2M vehicles2025 estimate	not in the valuation table	Brand profile →
23	Mitsubishi MotorsMass market / SUV	Mitsubishi Motors Corporation	JapanTokyo	1970	~1M vehicles2025 estimate	not in the valuation table	Brand profile →
24	GeelyMass market / EV	Zhejiang Geely Holding Group	ChinaHangzhou	—	~1M+ brand vehicles2025 estimate	not in the valuation table	Brand profile →
25	CheryMass market / export	Chery Holding Group	ChinaWuhu	1997	~2M+ group vehicles2025 estimate	not in the valuation table	Brand profile →
26	GWM / Great WallSUV / pickup / EV	Great Wall Motor	ChinaBaoding	1984	~1.2M+ vehicles2025 estimate	not in the valuation table	Brand profile →
27	HavalSUV	Great Wall Motor	ChinaBaoding	2013	~800K+ vehicles2025 estimate	not in the valuation table	Brand profile →
28	MGMass market / EV	SAIC Motor	United KingdomLondon / Shanghai	—	~700K+ vehicles2025 estimate	not in the valuation table	Brand profile →
29	DaciaValue / mass market	Renault Group	RomaniaMioveni	—	~700K+ vehicles2025 estimate	not in the valuation table	Brand profile →
30	SkodaMass market	Volkswagen Group	Czech RepublicMladá Boleslav	1895	~900K+ vehicles2025 estimate	not in the valuation table	Brand profile →
31	SeatMass market	Volkswagen Group	SpainMartorell	1950	~400K+ vehicles2025 estimate	not in the valuation table	Brand profile →
32	CupraPerformance / premium	Volkswagen Group	SpainMartorell	1937	~250K+ vehicles2025 estimate	not in the valuation table	Brand profile →
33	Land RoverLuxury SUV	Jaguar Land Rover / Tata Motors	United KingdomCoventry	1948	~400K+ vehicles2025 estimate	not in the valuation table	Brand profile →
34	JaguarLuxury	Jaguar Land Rover / Tata Motors	United KingdomCoventry	1922	<100K vehicles2025 estimate	not in the valuation table	Brand profile →
35	FerrariLuxury / supercar	Ferrari N.V.	ItalyMaranello	1947	~14K vehicles2025 estimate	not in the valuation table	Brand profile →
36	LamborghiniLuxury / supercar	Volkswagen Group / Audi	ItalySant’Agata Bolognese	1963	~10K vehicles2025 estimate	not in the valuation table	Brand profile →
37	BentleyUltra-luxury	Volkswagen Group	United KingdomCrewe	1919	~10K vehicles2025 estimate	not in the valuation table	Brand profile →
38	MaseratiLuxury	Stellantis	ItalyModena	1914	~20K vehicles2025 estimate	not in the valuation table	Brand profile →
39	CadillacLuxury	General Motors	USADetroit, MI	1902	~300K+ vehicles2025 estimate	not in the valuation table	Brand profile →
40	BuickNear-luxury	General Motors	USADetroit, MI	—	~600K+ vehicles2025 estimate	not in the valuation table	Brand profile →
41	GMCTruck / SUV	General Motors	USADetroit, MI	—	~600K+ vehicles2025 estimate	not in the valuation table	Brand profile →
42	RamPickup / commercial	Stellantis	USAAuburn Hills, MI	—	~700K+ vehicles2025 estimate	not in the valuation table	Brand website →
43	FiatMass market / city car	Stellantis	ItalyTurin	1899	~1M+ vehicles2025 estimate	not in the valuation table	Brand profile →
44	CitroënMass market	Stellantis	FrancePoissy	—	~700K+ vehicles2025 estimate	not in the valuation table	Brand profile →
45	Opel / VauxhallMass market	Stellantis	GermanyRüsselsheim	—	~700K+ vehicles2025 estimate	not in the valuation table	Brand profile →
46	PolestarEV / premium	Polestar Automotive / Geely-linked	SwedenGothenburg	1996	~50K+ vehicles2025 estimate	not in the valuation table	Brand profile →
47	ZeekrEV / premium	Geely Holding Group	ChinaNingbo	2021	~200K+ vehicles2025 estimate	not in the valuation table	Brand profile →
48	XPengEV / smart vehicle	XPeng Inc.	ChinaGuangzhou	—	~200K+ vehicles2025 estimate	not in the valuation table	Brand profile →
49	Li AutoEV / EREV	Li Auto Inc.	ChinaBeijing	—	~500K+ vehicles2025 estimate	not in the valuation table	Brand profile →
50	NioEV / premium	NIO Inc.	ChinaShanghai	—	~250K+ vehicles2025 estimate	not in the valuation table	Brand profile →

Brand value what the name alone is worth, separate from plants and inventory

Highest valuation: 62.7Toyota · bn USD
Combined value: 343.6bn USD
Brands valued: 10of the fifty listed
parent groups: 29owners behind these fifty brands

Brand valuations: Brand Finance 2026. Sales volumes: manufacturer figures for 2025 and fiscal year 2025/26.