The Growing Role of Artificial Intelligence in Marketing
Wywiad•11 December 2024
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Wywiad•26 July 2023
Quote of the daycustomer expectations
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Principle of the day
Differentiation
Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.
Quote of the daymarket reconstruction
Market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.
Quote of the daybrand perception
Your brand isn’t what you say it is. It’s what they say it is.
Principle of the day
Occam’s razor
Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.
Wywiad•18 July 2023
Wywiad•15 May 2023
Wywiad•10 June 2019
Wywiad•7 July 2017
Wywiad•22 March 2017
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