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Case Study

Case Study

City Marketing: How Did Shakira's Copacabana Concert Become a City Branding Textbook?

5 May 2026

Principle of the day

Build–measure–learn loop

Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Quote of the dayquality leadership

The job of management is not supervision, but leadership.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Principle of the day

Fast feedback

Short measurement and learning cycles reduce the cost of error and accelerate product–market fit.

Source: Agile delivery

Quote of the daygoals

If you do not set goals for yourself, you are doomed to work to achieve the goals of someone else.

Brian TracyAmerican author and sales trainerAttributed

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