65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A two-dimensional barcode containing text, a URL, contact data, or other information readable by a camera. It may include error correction, but links embedded in the code should be treated with the same caution as any external source.
Why it matters
Transfers the user from paper to the internet with a single phone movement: links, payments, tickets, or business cards are stored in a square that resists damage thanks to error correction.
What's missing without it
Without the code, manually copying addresses from printed materials discourages users — most never reach the intended website.
When it is used
On printed materials, packaging, screens, and invoices (e.g., payment codes); treat links in the code cautiously, as with any external link.
How we use it
CMS generates a QR code leading to a campaign landing page, restaurant menu, or contact form.
Numbers worth knowing
Technical in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.