65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A message or website impersonating a trusted institution to steal passwords, card details, or trick users into installing malicious software.
Why it matters
This is the most common starting point of a security incident in a company. It doesn’t break security — it just asks an employee to open it.
What's missing without it
Without DMARC and team training, a single click is enough for an attacker to get an admin password — and then no server protection will help.
When it is used
When implementing email security, during training sessions, and after every report of a suspicious message.
How we use it
Can be highly sophisticated: custom certificate, correct Polish language, email address differing by one letter.
Numbers worth knowing
Technical in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.