65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
An algorithm or software that encodes and decodes multimedia data, especially audio and video. A codec defines how data is compressed, while a container, such as MP4 or OGG, defines how it is stored in a file.
Why it matters
Determines media quality, file size, and compatibility: the same content in different codecs can vary significantly in file size and the range of devices that can play it.
What's missing without it
Poor codec selection results in files too large for network delivery or unplayable for recipients — media must be reprocessed.
When it is used
When publishing audio and video: selecting a codec based on target platform, quality, and file size requirements.
How we use it
During export, the CMS selects the Opus codec for speech or AAC for video audio tracks.
Numbers worth knowing
Technical in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.