65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A young company seeking a repeatable and scalable business model, operating under conditions of high uncertainty.
Distinguishes a company focused on rapid growth from ordinary business activity — expectations, pace, and funding methods differ.
Without this distinction, a small service company is evaluated using metrics intended for firms growing double-digit percentages monthly.
In conversations with investors, when applying for support programs and tax incentives.
A company with a digital product, targeting the European market, funded through rounds.
Steve Blank’s definition describes a startup as a 'temporary organization searching for a business model'. The word 'temporary' is key — a startup should eventually stop being one.
Numbers worth knowing
65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.
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