65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A company that has already found a working business model and is growing rapidly — conventionally, more than 20% annually for three years, starting with at least ten employees.
Why it matters
It distinguishes the stage of searching for a model from the stage of scaling it — which requires completely different tasks for management.
What's missing without it
Without this distinction, companies ready to scale are advised to run experiments, while those still searching for a model are told to build organizational structures.
When it is used
During growth funding rounds, international expansion, and executive hiring.
How we use it
A company post-Series B opening markets in three countries.
Fun fact
The definition of 20% growth over three years comes from the OECD. In practice, this means the company must at least double in size during that time.
Numbers worth knowing
Startups in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.