65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A 30–60 second description of your company: what you do, for whom, why it works, and why you specifically.
Why it matters
Forces you to pick one core idea that must stay in the listener’s mind after the entire conversation.
What's missing without it
Without it, the company story unravels into technical details before the audience understands the main point.
When it is used
At conferences, during first contacts, at the start of every meeting.
How we use it
One sentence: “We help [who] achieve [what], without [main obstacle].”
Fun fact
The name comes from Silicon Valley realities: that’s how long an elevator ride with an investor lasts. Legend has it that more than one funding round began right there.
Numbers worth knowing
Startups in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.