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Market researchHow to check instead of guessing

CONVERSION RATE

The percentage of people who completed a target action — such as making a purchase, signing up, or sending a inquiry — out of all visitors.

Why it matters

Measures the effectiveness of a website and campaigns with a single number.

What's missing without it

Without it, you can’t tell whether the problem is traffic or what happens after people arrive.

When it is used

When evaluating landing pages, ads, emails, and customer journeys.

How we use it

Conversion is the number of actions divided by the number of sessions, multiplied by 100 percent.

Fun fact

Increasing conversion from 2% to 3% yields 50% more revenue without spending an extra zloty on advertising. It’s usually the cheapest growth a company has at hand.

Numbers worth knowing

Market research in data

18%

Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)

BCG2025Europe

16,99 EUR

Essential oferuje narzędzia do zarządzania obecnością, zweryfikowany kanał w WhatsApp Business, ochronę przed podszywaniem się i rozszerzony dostęp do Meta Business Agent

Meta2026Europe

3

Prognoza stosunku pracujących do emerytów w Europie do 2045

BCG2045Europe

Figures from the same field — collected in our market data base.