18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The principle that items which are harder to obtain appear more valuable.
Why it matters
It speeds up decision-making that would otherwise be delayed — often indefinitely.
What's missing without it
Without a sense of limitation, the customer returns to comparing options and does not buy.
When it is used
In limited offers, time-limited promotions, pre-sales.
How we use it
Information about the remaining number of items or the offer's end date.
Fun fact
It only works when genuine. A fake counter showing 'three items left' that resets to three after refreshing the page costs credibility more than the sale was worth.
Numbers worth knowing
Psychology in data
16,99 EUR
Essential oferuje narzędzia do zarządzania obecnością, zweryfikowany kanał w WhatsApp Business, ochronę przed podszywaniem się i rozszerzony dostęp do Meta Business Agent
Meta2026Europe
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
Figures from the same field — collected in our market data base.