18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A small change in how options are presented that increases the likelihood of a specific choice, without removing any options.
Why it matters
Enables supporting desired behaviors without coercion or bans.
What's missing without it
Decisions still happen without conscious design of default options — just randomly.
When it is used
In default settings, page layout, and the way questions are asked.
How we use it
Changing the default option while keeping it easy to opt out.
Fun fact
Richard Thaler received the Nobel Prize in Economics in 2017 for his work on this mechanism. The most commonly cited example involves organ donation: countries with opt-out defaults have many times higher rates than those requiring explicit consent.
Numbers worth knowing
Psychology in data
16,99 EUR
Essential oferuje narzędzia do zarządzania obecnością, zweryfikowany kanał w WhatsApp Business, ochronę przed podszywaniem się i rozszerzony dostęp do Meta Business Agent
Meta2026Europe
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
Figures from the same field — collected in our market data base.