18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The tendency to value things more highly once you own them — or even just feel as though you own them.
Why it matters
Explains the power of free trials, configurators, and personalization.
What's missing without it
Without leveraging this mechanism, a product remains an abstraction until purchase.
When it is used
In free trials, configurators, and saved settings.
How we use it
Referring to items as the user's own: your plan, your project, saved for you.
Fun fact
In an experiment with mugs, those who received a mug demanded about twice as much for it as those who didn't have it were willing to pay. Same mug, only difference was ownership.
Numbers worth knowing
Psychology in data
16,99 EUR
Essential oferuje narzędzia do zarządzania obecnością, zweryfikowany kanał w WhatsApp Business, ochronę przed podszywaniem się i rozszerzony dostęp do Meta Business Agent
Meta2026Europe
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
Figures from the same field — collected in our market data base.