83%
Dane za okres od lipca 2024 do czerwca 2026 roku. Wskaźnik obrazuje, jak często użytkownicy zgłaszali oszukańczą reklamę w przeliczeniu na wyświetlenie.
Meta06/2026Poland
The percentage of users who completed a desired action relative to all visitors or recipients. A conversion can be a purchase, form submission, registration, download, or click.
Why it matters
Measures effectiveness at the point of decision: how many visitors actually did what you asked them to do. It reflects the quality of the website and offer, not just traffic volume.
What's missing without it
Without conversion rate, traffic can become an end in itself — thousands of visits and zero results may look like success in a report.
When it is used
Used when evaluating landing pages, forms, e-commerce stores, and entire customer journeys; foundational for A/B testing. Applied in two areas: performance and paid media (conversion from campaigns) and e-commerce and CRO (percentage of sessions in the store that result in an order).
How we use it
A landing page measures CVR for a contact form after traffic from a paid campaign. In a store, it's calculated per session, not per click — showing the effectiveness of turning visits into sales.
Numbers worth knowing
Performance in data
137 000
Dane za okres od lipca 2025 do czerwca 2026 roku. Ponad 88% z nich zostało usuniętych zanim ktokolwiek je zgłosił.
Meta06/2026Poland
50%
Meta wdrożyła w Polsce nowy system AI ograniczający podszywanie się pod osoby publiczne. Polska znalazła się w pierwszej grupie krajów w Europie z tym wdrożeniem.
Meta2026Poland
Figures from the same field — collected in our market data base.