20,65 zł
Meta krytykuje raport za przyjęcie kosztu CPM na poziomie 20,65 zł, którego autorzy nie byli w stanie oszacować empirycznie.
Meta2026Poland
A billing model and metric that measures the cost of one thousand ad impressions. It is primarily used in reach-focused campaigns and brand awareness building.
Why it matters
The standard billing model for reach campaigns: you pay per thousand impressions, making it easy to compare the cost of reach across different media and formats.
What's missing without it
Without a common metric, reach costs across TV, online, and outdoor advertising are incomparable — media decisions are made on gut feeling.
When it is used
When planning and billing awareness campaigns and comparing media channels.
How we use it
Media plans calculate CPM for display, video, and social media campaigns.
Numbers worth knowing
CPM in data
20,65 zł
Meta krytykuje wartość CPM używaną przez Instrat jako nieempiryczną i abstrakcyjną
Meta2026Poland