89,8%
Miesięczne wyniki badania Mediapanel dla rynku reklamy zewnętrznej w Polsce (dane za sierpień 2026 publikowane we wrześniu 2026)
Mediapanel09/2026Poland
Revenue comes from selling ad space, impressions, views, or access to an audience. Examples: Google, Facebook, content platforms.
Why it matters
Enables free access for users and monetizes their attention.
What's missing without it
Without advertising, a high-traffic, free-access service cannot sustain itself.
When it is used
When you have large, valuable, and measurable traffic or community.
How we use it
Requires scale, quality data, tolerable UX, and compliance with privacy regulations.
Numbers worth knowing
Advertising in data
56%
67,5% dla video i 52,4% dla display, gemiusAdReal, sierpień 2026
Gemius09/2026Poland
78 600 000 000
gemiusAdReal, badanie cross-mediowe rynku reklamowego w Polsce, sierpień 2026
Gemius09/2026Poland
4,7%
najwyższy udział w rankingu wydatków TV; Media Expert 2,9%, Rossmann 2,6%, gemiusAdReal, sierpień 2026
Gemius09/2026Poland