2,8%
Wzrost z 2,5% w lipcu 2026 — YouTube umacnia prowadzenie wśród platform streamingowych
Nielsen08/2026Poland
A platform that connects multiple groups of buyers and sellers and facilitates search, payment, and transaction. Examples: Amazon, Etsy, Booking.com.
Why it matters
Builds network effects and enables revenue from commissions, fees, advertising, or additional services.
What's missing without it
Without critical mass on both sides, the platform becomes an empty catalog that no one returns to.
When it is used
When the market is fragmented and value increases with the number of participants.
How we use it
The hardest part is launching both sides of the market simultaneously and maintaining trust, moderation, and supply quality.
Numbers worth knowing
Marketplace in data
milion
Meta podała, że ponad milion firm korzysta z Business Agent na WhatsApp i Messenger, co jest fundamentem dla nowej platformy Meta Enterprise Platform z agentem AI.
IDC10/2026global
37%
Średni wzrost EBITDA firm zintegrowanych strategicznie z AI i platformami.
Accenture12/2025global
2,2 raza
Wskaźnik wzrostu przychodów firm, które zintegrowały strategie AI, platform i biznesu, w porównaniu z konkurencją.
Accenture12/2025global