65%
Odsetek ankietowanych Polaków, którzy korzystają ze sztucznej inteligencji, według raportu o e-commerce w Polsce
IAB Polska2026Poland
The company's value agreed upon with investors. It appears in two forms: pre-investment and post-investment.
Why it matters
Determines how many shares an investor receives for their money — it's the most important number in the entire round.
What's missing without it
Without a set valuation, the round cannot close, because it's unclear what each party gets.
When it is used
In every funding round, with convertible instruments, and during their conversion.
How we use it
A pre-investment valuation of 8 million USD plus a 2 million USD investment results in a 10 million USD post-investment valuation.
Fun fact
A startup's valuation is the result of negotiation, not a formula. The same company can be worth twice as much a year later if the market suddenly considers its industry trendy.
Numbers worth knowing
Investments in data
71%
Odsetek respondentów, którzy nie zgodziliby się na autonomiczny zakup dokonany przez AI bez możliwości zatwierdzenia decyzji
Gemius2026Poland
70%
Odsetek polskich konsumentów sprzeciwiających się pełnej automatyzacji procesu zakupowego przez AI
IAB Polska2026Poland
Figures from the same field — collected in our market data base.