18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
Research conducted on a large group of respondents using the same questionnaire. Results are calculated statistically and generalized to the entire population.
Why it matters
Provides hard numbers for decision-making: how many, how often, at what price. Answers the question 'who and how much'.
What's missing without it
Without them, decisions about budgets and products rely on the intuition of a few people in management.
When it is used
When you need representative data: market size, market shares, purchase frequency.
How we use it
An online survey of a thousand consumers to estimate a brand's market share.
Fun fact
The first large-scale opinion polls started in the USA in the 1930s. A major blunder occurred in 1936: a poll based on two million questionnaires incorrectly predicted the election winner, because the sample was drawn from telephone subscriber lists and car owners.
Numbers worth knowing
Market research in data
16,99 EUR
Essential oferuje narzędzia do zarządzania obecnością, zweryfikowany kanał w WhatsApp Business, ochronę przed podszywaniem się i rozszerzony dostęp do Meta Business Agent
Meta2026Europe
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
Figures from the same field — collected in our market data base.