2,99
WhatsApp Plus oferuje ekskluzywne motywy, ikony, naklejki specjalne oraz możliwość przypięcia większej liczby czatów; wkrótce testowane będą kopie zapasowe czatów i Focus Schedules
Meta2026global
A moderated discussion with a group of six to twelve people centered on a single topic: a product, advertisement, or concept.
Why it matters
Uncovers the language people use to talk about a category and spontaneous reactions that surveys cannot capture.
What's missing without it
Without it, numbers lack context and emotion.
When it is used
Used for testing concepts, packaging, advertisements, and identifying barriers.
How we use it
Moderation, recording, thematic analysis, and quote extraction.
Fun fact
A good moderator speaks less than one-fifth of the time. The biggest risk is one dominant person — who can steer the entire group to their opinion in just a few minutes.
Numbers worth knowing