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Market researchHow to check instead of guessing

CAPI

Computer Assisted Personal Interviewing

A face-to-face interview conducted using a tablet: the interviewer converses directly with the respondent and enters answers immediately.

Why it matters

Combines the benefits of in-person conversation with automated data validation.

What's missing without it

Without it, field interviews end in stacks of paper and weeks of manual data entry.

When it is used

In home surveys, store audits, and tests conducted in rented locations.

How we use it

Tablet with questionnaire, shelf photos, location marker.

Fun fact

Reduces data processing time by up to half compared to paper, while also solving a long-standing field research problem: surveys filled out by interviewers in their own kitchens.

Numbers worth knowing

Market research in data

18%

Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)

BCG2025Europe

16,99 EUR

Essential oferuje narzędzia do zarządzania obecnością, zweryfikowany kanał w WhatsApp Business, ochronę przed podszywaniem się i rozszerzony dostęp do Meta Business Agent

Meta2026Europe

3

Prognoza stosunku pracujących do emerytów w Europie do 2045

BCG2045Europe

Figures from the same field — collected in our market data base.

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