470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
A metric indicating the average cost of acquiring a contact or sales lead. Lead quality must be analyzed separately, as a low CPL does not always mean valuable inquiries.
Why it matters
It shows how much one sales contact costs — but only when combined with lead quality. One hundred cheap leads with no potential cost more than ten expensive ones that actually convert.
What's missing without it
Focusing only on lead cost rewards easy, low-value forms — sales gets quantity instead of quality.
When it is used
In B2B and service-based lead generation campaigns, always paired with lead-to-customer conversion rate.
How we use it
Dashboard compares CPL by channel, creative, and target audience, and shows lead quality.
Numbers worth knowing
Analytics in data
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
26%
Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.
BCG2035Europe
Figures from the same field — collected in our market data base.