65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A set of parameters added to a URL that identify the source, medium, campaign name, and other characteristics of marketing traffic in analytics systems.
Why it matters
Enables precise tracking of each campaign: the parameters in the link tell analytics exactly where the user came from — which newsletter, post, or banner.
What's missing without it
Without tracking tags, traffic from campaigns blends together — it's impossible to tell what's working, so budget is spread evenly across effective and ineffective channels.
When it is used
In every campaign link: newsletters, posts, ads; following a single, consistent naming convention.
How we use it
A newsletter link includes utm_source, utm_medium, and utm_campaign to measure campaign performance.
Numbers worth knowing
Acronyms in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.