65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A mechanism that allows a user to log in once and gain access to multiple related applications without having to log in separately to each one. Simplifies user experience and centralizes access control.
Why it matters
One login opens all company applications — users don’t juggle passwords, and IT can disable access for a departing employee with a single action.
What's missing without it
Without centralized login, each application has its own account: passwords are duplicated, and after an employee leaves, some access is often forgotten.
When it is used
When a team uses multiple applications: email, CMS, CRM, analytics — all connected through a single corporate account.
How we use it
An employee logs into their corporate account and opens CMS, BI, and CRM without re-entering a password.
Numbers worth knowing
Acronyms in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.