65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
Data that, alone or in combination with other data, can identify a specific individual, such as email, phone number, name, address, identifier, or voice recording.
Why it matters
Defines legal responsibility: email, phone number, or voice in a recording are personal data subject to GDPR — requiring security measures and the right to erasure.
What's missing without it
Treating personal data as ordinary records leads to data breaches with legal consequences or inability to comply with deletion requests.
When it is used
When designing forms, contact databases, logs, and exports — anywhere personal data appears.
How we use it
Mask email addresses and phone numbers before sending data to an external AI model.
Numbers worth knowing
Acronyms in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.