65%
Odsetek ankietowanych Polaków deklarujących korzystanie z narzędzi AI według raportu „E-commerce w Polsce 2026”
IAB Polska2026Poland
A standard for delegating limited access to data or services without sharing the user's password. It uses tokens and permissions, for example, during login or integration with Google.
Why it matters
Allows an application to access an account without revealing the password: the user logs in with the source (e.g., Google), and the application receives only a token with limited scope, which can be revoked.
What's missing without it
Without delegated access, integrations would require sharing passwords — a single breach exposes the entire account, and revoking access would require changing passwords everywhere.
When it is used
When logging in via Google and similar services, and in any integration accessing user data from another service.
How we use it
User connects Google Analytics account to CMS without providing Google password.
Numbers worth knowing
Acronyms in data
470 000 000 000
IDC Worldwide AI and Generative AI Spending Guide 2026 V2 prognozuje, że europejskie wydatki na AI osiągną blisko 470 mld dolarów do 2030 roku
IDC09/2026Europe
470 000 000 000
Prognozowane całkowite wydatki na AI w Europie w 2030 roku według IDC Worldwide AI and Generative AI Spending Guide 2026 V2
IDC09/2026Europe
Figures from the same field — collected in our market data base.