marketingu zintegrowanego.
Chris przewodniczy trwającej jeszcze konferencji 4AS Transformation w Nowym Orleanie.
Gośćmi są liderzy świata reklamy, mediów, digital i technologii:
• Nancy Hill, President & CEO, 4A's
• Andrew Robertson, CEO, BBDO Worldwide
• Lisa Donohue, CEO, Starcom Worldwide
• Chris Weil, Chairman & CEO, Momentum Worldwide
• Robert Wong, Executive Director of Google Creative Lab
• Blake Chandlee, VP Global Partnerships, Facebook
• Ann Lewnes, CMO, Adobe
• Adam Bain, President, Global Revenue, Twitter
• Betsy Webb, General Manager, Media & Agency Management, Microsoft
Strona konferencji, z której można ściągnąć aplikację: http://4astransformation.com/
Pojęcia z artykułu
Media. Channels and platforms through which communication reaches audiences: internet, print, television, radio, outdoor, podcasts, newsletters, and social media. In marketing, media also refers to the purchase and planning of ad placements.
Dlaczego to ważne: This is the marketer’s playing field: choosing the right channels determines whether the message reaches the right people at a reasonable cost. Media is also an expense — often the largest item in a campaign budget.
Kiedy się stosuje: In every campaign planning: selecting channels based on target audience, objective, and budget.
Czym grozi pominięcie: A great creative in the wrong media is a message sent nowhere — it reaches the wrong people, at the wrong time, and at too high a cost.
